A North East icon is celebrating her 40 years in business by organising a charity fashion show supporting breast cancer research.Over the past four decades Sadie the Bra Lady has been fulfilling the region’s underwear needs at her North East stores, as well as helping hundreds of cancer sufferers get the support they need from their bras with her specialist mastectomy bra fittings service.
Now the award-winning businesswoman is offering a new kind of support, with a fundraising fashion show at the Rainton Meadows Arena, Houghton-Le-Spring in aid of Breast Cancer research.
All the models for the show, which is being held on October 21, 2010, are being recruited from cancer groups across the region and will include female sufferers and survivors of the disease.
They will be strutting their stuff in fashions provided by retailers from across the North East, with Sadie herself providing the underwear.
As a regular supporter of breast cancer research, Sadie donates a portion of the fees she receives from public speaking to various charities supporting the cause. She also personally trains her staff to fit women correctly and ensure they buy the right bra for them, whatever their requirements.
“I hope the fashion show will help raise awareness about women facing cancer, and give hope and self confidence to those suffering by mixing with survivors,” said Sadie.
“By using models from cancer support groups across the North East we hope it will give visitors the chance to see the kind of people their money could be helping and what a difference their donations can make.”
Tickets for the show cost £10 each. For anyone wanting to attend, for more information, tickets or enquiries about modelling please contact Sorted PR on 0191 265 6111.
Further information about Sadie is available at www.sadiethebralady.com1
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