A Newcastle firm has bagged all of the ‘big four’ supermarket chains following its latest win to provide its trend forecasting services to ASDA Home and Leisure.
In the last three years, consumer forecasting experts Trend Bible has beaten off national rivals to work with the UK’s largest home and leisure departments including Tesco, Morrisons and Sainsbury’s, predicting home furnishing trends.
As well as working with global brands and retailers across several markets, forecasting guru and founder of Trend Bible Joanna Feeley believes that despite challenging trading and economic conditions, home and leisure departments have proven profitable for supermarkets who are carving out a bigger share in the homewares market.
Ms Feeley said: “Since the recession people are staying in more and refreshing the look of their homes with up to date and affordable furnishings instead of moving, so the big supermarkets are seeing a steady growth of homeware items.
“Our trend consultancy service begins with looking at our clients brand and evaluating their shoppers’ behaviour – how they might feel, think and shop in the future. We research socio-economic conditions, from which we tailor a bespoke trend forecast for that retailer to ensure sales growth.”
Sainsbury’s has recently reported that its non-food offer is growing at three times the rate of food with a pre-tax operating profit of £19m for the year to March 20, 2010, and ASDA has unveiled its five year strategy to become the market leader in general merchandise.
Story courtesy of www.bdaily.info
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