Local eCommerce business Hair X-Tensions Limited is celebrating its fifth anniversary by announcing it is re-branding as Harland Corporation Limited to enable the company to develop new lines of business and operate in new markets.
The original company was founded in 2005 and specialised in supplying hair extensions and associated accessories via its eCommerce site. As the company has evolved and demand for its products increased both in the UK and across the US, Canada, Australia and Western Europe, it has identified a gap in the market and now aims to diversify and expand its product range to cover all aspects of the hair and beauty industry.
As a result, the company has decided to re-brand the business and create a platform from which it could operate globally and without sector or product constraints.
The re-brand also follows the company's relocation to a bigger site at Seaham Grange Industrial Estate. The new facility is over 250 per cent larger that the company's previous site and provides 7,000 sq ft of office and storage space with the potential to add a mezzanine floor, taking the useable space to 10,000 sq ft.
In addition to the new site, the company has recently appointed two further members of staff and is currently recruiting an office manager and two additional web developers, creating an eleven strong team.
Speaking of the re-brand, Darren Williams, Director, Harland Corporation Limited, says: "Following a period of significant and sustained growth we decided to capitalise on the momentum and relocate to a larger site that would enable us to meet increased demand and evolve our offering more efficiently. At the same time we have invested heavily in planning for the future of the business, and following an extensive strategic overview, decided to re-brand before expanding any further.
"Re-branding as Harland Corporation Limited and trading as Harland Hair & Beauty, will enable us to market our brand and company offer more easily and compete on the global stage with major organisations. It's our vision to become the leading supplier of hair and beauty products and accessories to the global consumer market and despite operating in a continually challenging and unpredictable economic climate we are making great strides in achieving this. Our turnover has grown steadily throughout the recession and we are currently looking to close the financial year with a 100 per cent increase on the previous year. It is this success that has fuelled our ambition to extend our current offering, secure new brands and products to complement our existing range, and begin trading with new audiences in Europe and Asia."
Following the company's relocation it has also created a trade counter to display and retail its extensive range of products to the public and also to professionals in the hair and beauty industry.
Harland Hair & Beauty supplies an extensive range of products and accessories from leading luxury brands including Balmain, Tigi, Mark Hill, Jessica Simpson Hair Extensions, Tangle Teezer and its own brand of hair extensions, among others.
For further information about Harland Hair & Beauty please call 0191 521 3311 or visithttp://www.hairextensions.co.uk/
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