Tuesday 11 January 2011

10th January 2011: Hedgehog Lab Recruited To Talk At Top Tech Conference

Software developer hedgehog lab is taking its mobile app expertise to the capital and beyond after being invited to present to the UK's top recruitment professionals at a dual city technology conference.

Newcastle-based hedgehog lab has been making its name in its North East heartland devising innovative mobile apps for everything from hotels and housing groups to global car brands.

Now hedgehog lab's co-founder and partner Sarat Pediredla will present to the recruitment industry in both London and Manchester on how they can use smartphone apps to bring their recruitment techniques bang up-to-date.

Sarat Pediredla said: "Most of our recent work has been in mobile apps so when I was asked to speak at this pair of recruitment technology events I thought it presented an ideal, national platform for us.

"What's interesting for the recruitment industry is that among younger people of graduate age, mobile usage is now much higher than the web. They are more interested in what they can access from their iPhone rather than having to boot up their PCs.

"So for job alerts, for example, email has become quite disconnected because you have to specifically go and check them to receive the alerts.

"Smartphone notifications are great because they can be developed to pop up every time someone looks at their phone.

And for job searches, recruiters could build bespoke job search apps.

"Generally speaking, recruitment IT systems are very out-of-date so if a recruiter is going in to head hunt a CEO then if they can use an iPad as a presentational tool then that shows that they are tech savvy."

Sarat will be speaking at The Recruitment Conference Technology London and Manchester, which is organised by national trade magazine Recruitment Consultant, in London on February 24 and Manchester on March 17.

He will explain to delegates how smartphone apps work, what type of interactivity they are capable of, what benefits they can bring to recruitment businesses and how to quantify the return on investment.

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