It’s a double celebration for Sadie Ayton after winning the prestigious Lingerie Retailer of the Year award at the 20th annual Drapers Awards. The event, held to celebrate the best in UK fashion and retail, saw over 1,000 of the UK’s top fashion stores and brands come together for a glamorous ceremony at London’s Grosvenor House Hotel on 17th November.
Sadie, who also celebrates 40 years in business this year, was joined on-stage by her granddaughter and her husband Tom after receiving her award.
Operating four stores in Consett, Darlington, Sunderland Ashington, Sadie the bra Lady beat off stiff competition from the likes of Debenhams to take home the award, presented by TV personality and model Lisa Snowdon. Stocking brands including Fantasie, Gossard and Curvy Kate, Sadie the bra Lady takes over from the 2009 winner Boudiche of Glasgow.
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