A Newcastle creative agency put its best foot forward this month when it helped TV judge and choreographer Craig Revel Horwood to find Britain’s Star sausage for British Sausage Week 2010. Uniquethinking worked closely with the British Sausage Appreciation Society to promote the awards which were staged in six cities across the UK to celebrate the taste, quality and diversity of the sausage, of which there are some 400 individually named varieties in Britain alone.
The event in the North East was staged at Blackfriars Restaurant and saw nine local butchers from the North East dazzling the judges with their sausages in a bid to win the prestigious best banger award and a donation to the charity of their choice. The winner was local butcher Allisons of Ferryhill, winning the much coveted title and £150 to donate to the charity of their choice thanks to their Durham Pork Sausage.
Britain’s toughest judge, Craig Revel Horwood commented: “I’m known for being a tough judge but I can genuinely say the standard of entries was so high picking a winner was hard work, however the pork sausage was just fab-u-lous! A worthy winner of the North East Star Sausage!
Uniquethinking provides PR and marketing services to regional, national and international clients such as Windjammer Landing in Saint Lucia, Restaurant Design Associates, Costa Coffee and Vodafone where the agency helped to launch Vodafone’s World of Difference Campaign scheme last month enlisting celebrity Gok Wan, the face of the campaign.
Sam Hook, managing director of Uniquethinking, said: “We were delighted to meet Craig Revel Horwood and to see the British Sausage Appreciation Society back at Blackfriars for this year’s competition. It was great to see regional talent and fantastic food being recognised and Craig was the perfect judge.”
For more information visit www.uniquethinking.co.uk
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