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Time to Change - England’s most ambitious programme to end mental health prejudice – is running a competition for advanced TV and media production students from the school of Creative Industries at the college to create a storyboard to tackle the issue of mental health discrimination in a 60-second film.
In their first briefing session, held this week, students watched the Time to Change campaign’s challenging promotional Schizo film – a horror movie style trailer - which was produced to overturn misconceptions that people with schizophrenia are violent.
Students will now work in groups to produce a storyboard of their own interpretation of Schizo - the movie and will be given two weeks to prepare a pitch presentation to a panel of judges including; Alisdair Cameron team leader for mental health service user involvement network Launchpad, Fabienne Riener head of production Superkrush Films and mental health service user Stephen O’Driscoll.
Time to Change director Sue Baker said: “The Schizo movie was designed to attract members of the public who don't realize they are causing stigma and discrimination.
“Evidence shows that provocative films make a big difference to attitudes and I’m sure the winning concept that the Newcastle College students come up with will go a long way to reducing the stigma associated with mental health problems."
The winning group will get to film and edit their video with Superkrush Films in a professional studio setting.
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