There was Gok fever in Gateshead last month as the How to Look Good Naked star helped uniquethinking to launch Vodafone’s World of Difference Campaign. The team at uniquethinking had been kept busy over the few months organising the launch but all that hard work paid off as Gok met local north east charities and press without a rain cloud in sight. Uniquethinking worked closely with Gateshead council and the local media to ensure that the launch went smoothly and that the campaign received all the media attention it deserved.
Gok Wan on his UK Vodafone city tour stopped in Gateshead to meet local charities and participants from the 2010 campaign. Last year’s winners from North East charities such as Coco, St. Oswald’s Hospice, National Trust and BookAid for Africa were keen to tell Gok how worthwhile the experience was, generating great media coverage and encouraging others to get involved.
Sam Hook, managing director of uniquethinking, said: “Gok was really down to earth and a pleasure to work with. He was quick to make everyone present feel comfortable, which really helped generate great interviews with last year’s winners and local charities to promote the campaign”.
Vodafone’s exclusive campaign offers 500 UK entrants the chance to be paid to work for the charity of their choice for two months to make a difference in their local communities. The placement runs from March 2011 and is open to anyone over the age of 18 in the UK until the November 23.
Applications are now open at www.Vodafone.co.uk/worldofdifference
No comments:
Post a Comment