Software development company hedgehog lab has created an iPad app to gather feedback at the international launch of Infiniti’s latest car Infiniti M. Infiniti is a luxury car division of Japanese automaker Nissan.Newcastle-based hedgehog lab - a small business software company – helped Infiniti discard the traditional pen and paper questionnaire and instead survey dealer opinion on the Japanese car giant’s latest model in an event held in Barcelona, Spain, via the latest technology.
hedgehog lab, which operates out of creative media hub Hoults Yard in Byker, created a bespoke iPad app to showcase the launch of the Infiniti M, which allowed dealers to view the car’s marketing brochure and respond to a questionnaire with the slide and tap of a finger.
Using the latest technology on the iPad, Infiniti M dealers could rate the drive and performance of the car against competitors on a slide bar scale using the touch-enabled iPad app.
The car was assessed on four main areas: design, innovation, comfort and quality.
The app meant that data could be analysed in real-time, cutting down on printing costs of a glossy brochure and gave the global launch the innovation factor, impressing delegates with the use of cutting-edge technology.
hedgehog lab co-founder Mark Forster said: “What we have developed is a really unique marketing method for Infiniti and a more efficient way of gathering and analysing data in real-time.
“To our knowledge, we are the only company in the region to have done this sort of quirky marketing, using platforms like the iPad, but it is definitely something I can see taking off.
“hedgehog lab has been going for three years now and with major coups like working for a Nissan subsidiary, we are setting the company up for great things in the future. We have had very positive feedback from the client and are on our way to revolutionise the use of the iPad in the motor industry with potential upcoming projects for Volvo and Volkswagen.
“ From our office in Newcastle to Barcelona, it shows that our expertise is needed all over the world.”
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