A national cricket charity recently turned to a Newcastle based creative agency to help stump up some press for one of their biggest initiatives to date.Uniquethinking, based in Newcastle’s Ouseburn Valley, organised some impressive national coverage for a charity Cricket Day recently with some special celebrity guests in attendance.
In the North East, England cricketers Graham Onions and Danielle Hazell went back to school, teaching pupils a series of both physical and mental cricket themed activities at Northwood Primary School in Darlington.
The day was part of a national event that aims to raise awareness of ‘Chance to Shine’, supported by Brit Insurance, which is part of The Cricket Foundation’s campaign to educate more than two million children through cricket by 2015.
During the day, children from all over the country took part in cricket classes, break-time batting and bowling and extra-curricular cricket competitions, along with special cricket-themed lessons in maths, literacy and geography.
Sam Hook, managing director of Uniquethinking said: “We are proud to have produced such excellent results for ‘Chance to Shine’ and given this huge campaign an even bigger boost. The organisation helps young children all over the country get involved with others, work as a team and get outside which are great skills to learn at a young age.”
Chance to Shine is one of the biggest school sport development initiatives ever undertaken in Britain. This year it marked its fifth anniversary and the one millionth child to benefit from the £50 million campaign.
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