A former investment banker is treading into company expansion territory as the runaway success of his trendsetting trainer company has fuelled a move to new premises. SoleHeaven has been supplying collectors with their kicks for two years from Tynemouth but now the company has signed on the dotted line to rent part of the Ford building at creative media hub Hoults Yard in Byker, Newcastle.
The company’s team of four - and thousands of retro trainers - will make the move into new 900 sq ft office at Hoults Yard, which was formerly the Tyneside Pottery Malings and has been in the Hoults family for generations, in July.
Dale Parr set up SoleHeaven after leaving the world of finance to follow his sole passion in the North East and is now celebrating the firm’s growth and second birthday with a new office.
SoleHeaven managing director Dale Parr said: “Following the success SoleHeaven has experienced, we needed to find a larger property for the growing stock and number of employees. The move forms one phase of our new development plan.
“After hearing about Hoults Yard while in an art gallery in Ouseburn, I knew the property would be perfect. The place has a great buzz about it.
“Finding our new site wasn’t an easy job because of the logistics of our stock intake. As our company is based online it relies upon large stock deliveries so we required a street level office with easy access to air, rail and road networks. Being a former haulage yard, Hoults Yard has the infrastructure already in place for the demands of our business. The site ticked every box.”
Hoults Yard managing director Charlie Hoult said: “SoleHeaven is another coup for the yard, and joins a number of like minded companies based here.
“From picture framer Bruce Reid, curtain maker Nicola Fionda to furniture restorer Richard Zabrocki, SoleHeaven will be neighbour to a cluster of fashion and furnishing firms.
“There are also a number of online retailers already set up at Hoults Yard, who like Dale, saw the huge benefits of the yard’s ability to provide safe storage for stock with an adjacent office.
“This sign-up proves that Hoults Yard is a very adaptable space and the durability of the buildings, architecture and accessibility to transport networks are a huge draw for many businesses.”
At present all business is channelled through SoleHeaven’s website: www.soleheaven.com, which was designed by Newcastle digital company Orange Bus.
However, SoleHeaven wants to expand its business beyond the online market and the new premises will allow the team to encourage North East sneaker lovers to pop in and buy trainers from their Byker office.
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