An award winning Newcastle agency has proved to be a driving force in digital media after winning two major contracts with transport operator Nexus.
Beating off competition from eight rival digital design agencies across the UK, Orange Bus has clinched two tenders to overhaul Nexus’ website as it looks to apply new technology to improve services and schedules for customers.
Bus and Metro passengers in the North East will soon be able check the status of transport and live travel news online, thanks to the front end functionality designed by the North East’s Digital Agency of the Year.
The new website and bespoke content management system (CMS), which will be live by the end of March, will provide many new applications including destination-related information such as restaurants and local attractions.
The overhauled site will also alert customers if their travel passes are close to expiry giving them a chance to renew online.
Renowned for creating and providing ‘clever web stuff’, Orange Bus co-founder Mike Parker is a specialist in devising high tech solutions for the public transport sector, having previously created an advanced real-time platform for data sharing with Mersey Travel, Greater Manchester Travel, Cheshire Travel and Lancashire Travel.
Mike said: “We are trying to work out how much real-time data is available out there and are very excited at the thought of using this as there is great potential. If 90% of the buses are already using GPS then it is time we started to tap into that, so we’re researching just what is possible at the moment.
“To be able to link all means of public transport into real-time would help create a more efficient service and an easy-to-use planning guide for customers.”
“We have many more exciting ideas and innovative plans utilising new digital technologies which we plan to develop over the next few years so we hope to continue our relationship with Nexus.”
Nexus director of communications Andy Bairstow was impressed with Orange Bus’ technical knowledge and experience acquired within the transport sector.
He said: “"Nexus.org.uk is already the leading travel site for the region and we want to keep ahead of the expectations of our users. The number of people visiting the our website has grown 40% in the last two years as people use nexus.org.uk not only from home but also from smart phones as they travel.
“The process to select Orange Bus was an easy one. They took time to understand what we and our market want from the website and submitted a proposal that introduced some really innovative solutions. They also promised to deliver within a tight timeframe and a challenging budget. However, it’s when you meet them that you feel they really want to deliver for your business.”
Consistently beating off stiff competition to win new projects across the UK, the digital firm has collected an impressive mix of clients throughout the UK such as Eaga plc, Ringtons, Newcastle Science City, and London-based KOKO and Voxclever.
“Clever web stuff” and a year of phenomenal growth helped Orange Bus become the North-East Digital Agency of the Year in its top industry magazine’s New Year’s Honours list.
Orange Bus vowed judges of The Drum magazine after doubling in size in 2009 and took away the top accolade, which recognises the best agencies across the regions as voted by industry peers.
The Drum said: “The agency which promises to deliver “clever web stuff” did not disappoint in 2009, producing consistently excellent work for a wide range of clients as the company doubled in size.
“It created a website for French movie channel Cinemoi in just six weeks; invited racing fans to see live behind the scenes action from a British Touring Car race; and devised a digital strategy for Newcastle Science City after a rigorous tender process.”
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