
Students from Newcastle and Northumbria Universities have helped  shape how enterprise education will be delivered nationally in a new  programme to help bridge the ever widening gap between university and a  crucial first job.  
As part of a national review of its programmes the Young Enterprise  ‘Start-up’ Programme has launched this month after students, their  business mentors and lecturers from local universities were chosen to  help make the former Graduate Programme fit more closely with the  reality of starting a business. 
 The students have been chosen to pilot the new programme, which is  supported by global bank Santander, and will see them working more  closely with business owners in the region. 
 Through working together to set up and run their own companies and  with mentoring from Young Enterprise North East business volunteers,  students taking part in the programme will gain vital first-hand  experience of business. 
 Young Enterprise North East chief executive Catherine Marchant said:  “With the job market remaining an increasingly competitive place for  graduates, Young Enterprise has launched the Start-up Programme to  universities in the North East this month. 
 “Research shows that nearly two-thirds of UK businesses have found  employees joining from University are lacking in business acumen and  commercial awareness. 
 “As the coalition Government beds down and economic uncertainty  continues, it is essential we ensure our future workforce is prepared to  help the North East compete globally. 
 “We are in danger of failing our young people by not providing them  with the necessary business skills and experience they need to succeed. A  workforce lacking in business acumen simply cannot drive an economic  recovery. 
 “But it seems the recession has spawned a new entrepreneurial spirit.  These young people aren’t waiting for a job to land in their lap but  creating their own opportunities. Recessions, as many top business  people will know, can lead to people exploiting niches, creating new  business models or going it alone- and this is what the new Start-up  Programme aims to inspire graduates to do.” 
 Newcastle University lecturer Katie Wray, who was involved in  consultation process of the new Start-up programme said: “At university,  students are used to living on very little, so it’s not much of a  sacrifice for them to go on doing that while they build up their own  company. It’s sink or swim for thousands of gradates, the new Young  Enterprise Start-up programme means it’s graduates will be more equipped  to enter the real world and see the recession as an opportunity. 
 “Students and graduates should seek support, have a go at starting  their own business or learn to be more entrepreneurial within one. 
 “Unfortunately a university degree in itself is no longer a passport  to a great career, these days you need more than that and participating  in the entrepreneurial activities whilst at university is one piece of  advice I would give to people going to university this year. 
 “There has never been a better time to think imaginatively and create your own future." 
 The survey, carried out by the Chartered Institute of Personnel  Development, found that employers would like to see their employees more  equipped with leadership skills, customer services skills,  communication and interpersonal skills and work ethic. 
 With graduates fearing more than ever that they won’t be able to bag  the job they want, Young Enterprise North East is calling on  universities and businesses across the region to work together and  ensure that graduates are equipped with the confidence, ability and  ambition to be the driving force behind the North East’s economic  recovery. 
 For more information about how universities can get involved with Start-up Programme visit www.young-enterprise.org.uk. 
 One person who has gone through the Start up programme and has set up  their own business as a result is Pip Lawrence: Case Study Below:
CASE STUDY
Part of the Northumbria University student team that set up vintage  clothing company Mango Moon, young entrepreneur Phillip Lawrence has  used the experience he gained to go on to set up the successful Naughty  Knitwear Company. 
 As part of the Young Enterprise North East Start Up programme  (formerly known as Graduate Programme), Phillip worked alongside his  third year team mates to get to grips with business planning, raising  finance, marketing and a range of other issues involved in running a  business. 
 The Mango Moon team was supported by business mentor Sheila Walker,  who owns Gosforth-based vintage clothing agency the Dressing Room, and  whose years of experience in the fast-moving clothing sector made her  input invaluable. 
 By the end of the year-long project Mango Moon was firmly established  as a thriving name in the North East vintage and retro clothing market,  with a band of devoted clients. 
 Graduating in summer 2010 with a 2:1 in Business Management, Phillip  said: “I learnt such a lot by setting up Mango Moon. Not just in terms  of how to go about raising finance for example, but also about assessing  what I wanted to do, and about taking calculated risks to get there. 
 “I’d always wanted to be my own boss, but before the YENE programme I  had no real idea how to go about it. Setting up a business is portrayed  as scary, mainly because it’s an unknown quantity. But the biggest  thing I learnt was that it’s all do-able, if you have the right advice  and support. 
 “YENE gave me the toolkit – and the confidence - to go ahead and set  up a business on my own, which I couldn’t have done before. I was busy  setting up the Naughty Knitwear Company before I graduated, and six  months down the line I’m busy selling at vintage and craft markets  around the region, as well as building up an online presence through  Facebook and Twitter. 
 “Now that the business is taking off I’ve also got plans to launch  another idea, which is something I could never have seen myself doing if  I hadn’t been part of the Start Up programme.”
http://naughtyknitwearcompany.blogspot.com